> Tarento (タレント) are celebrities who regularly appear in mass media in Japan, especially television. The term is a gairaigo word – a foreign language loanword – derived from the English word talent (Japanese does not distinguish /l/ and /r/ sounds), and has a connotation of "famous for being famous".
https://en.wikipedia.org/wiki/Tarento
> Tarento (タレント) are celebrities who regularly appear in mass media in Japan, especially television. The term is a gairaigo word – a foreign language loanword – derived from the English word talent (Japanese does not distinguish /l/ and /r/ sounds), and has a connotation of "famous for being famous".