It's targeted for both audiences. There is a large b2b customer base but also a large b2c customer base. Sorry I dont have a more clear answer for you. I'm not sure if apple interpreted it as b2b to b2c, or if they even care. My guess, after spending months in this review process with 2 different reviewers and multiple rejected submissions and tens of thousands of dollars invested in app development, is they don't look at such things as b2b or b2c.
