I have no opinion on the necessity of this product (sucks that 100Gbps networks are still confined to datacenters), but did they reuse a backlight Kindle display for the screen that becomes the shipping label? That's neat, I love it when people take advantage of things other parts of their company did.
That's the part that I thought was truly creative.
What happens when the eink display is damaged or stops working during shipping though? I'm presuming if dynamic shipping labels like this ever become common, shipping companies will need their own independent identifier or a standardized physical identifier they can use to pull up shipping information from should such a case occur.
I'm guessing that shipping companies have some procedures in place today for dealing with packages with damaged labels. Even paper labels can be ripped, scarred, or otherwise damaged beyond a readable state.
