For those who say that this will never reach the ears of anyone that matter in Sony, it isn't their ears that matter. This has brought to light something that provides negative publicity to sony in the hacker community, and will make recruiting more difficult for them.
Basically, whether they know it or not, they are effectively being punished for their actions. The failure to recruit a few talented candidates that will read about this will harm their long term business success.
Basically, whether they know it or not, they are effectively being punished for their actions. The failure to recruit a few talented candidates that will read about this will harm their long term business success.