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"renting them out for this PR stunt just cost them the missed rental time"

Because renting them out generates no revenue, right?

"Maybe around 20.000"

At least the article used a formula for the calculation. You just picked a number at random.




You need actual customers paying that much, not hypothetical ones. That was my educated guess.

And the title was "His much did it cost" not how much it would cost.




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