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Yeah, it's the "constantly trashed" that I never see. "Lifestyle business" isn't an insult-- it's a perfectly valid label for a lot of businesses (those that prioritize lifestyle over growth). Bootstrapped is another good label-- for those that don't necessary avoid growth, but don't (or can't) raise or borrow money.

And other that Alex's post, I can't recall anyone taking the time to write a post trashing lifestyle businesses or bootstrapping or whatever you want to call it (I guess the latter could imply more ambition while the former might imply maximizing reward for as little effort as you can get away with).

Granted, we celebrate "go-big-or-go-home" folks (in the news and on HN)... That's nothing new-- humans have celebrated daring forever. It sells newspapers and generates pageviews.

On the other hand, I feel like I can rattle off a long list of "VCs will eat your baby" bloggers. Yours, 37s, the LessEverything guys, the folks at Jackson Fish Market, etc. I love all of your blogs and all of your products-- but I just don't get the rage (though I think you were perfectly justified in blowing up at Alex, btw).




It's a Blue Honda problem -- or whatever the name was. You buy a new car, suddenly you see them everywhere. A type of selection bias. You probably don't see it because you aren't tuned into it.




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