High concept pitch and tagline are meant to serve different audiences. You could say "we're building airbnb of food" to investors, but that doesn't mean your main page should say "We're building airbnb of food".
First of all I have no idea what you're talking about, and I know what Airbnb is. Second of all, I'm pretty sure less than 1% of the U.S population have even heard about AirBnB.
Come up with a message that serves your customers, not investors.
First of all I have no idea what you're talking about, and I know what Airbnb is. Second of all, I'm pretty sure less than 1% of the U.S population have even heard about AirBnB.
Come up with a message that serves your customers, not investors.