Alex Payne is a self-professed afficionado of minimalism and good design - not just in software, but in physical products.
I'd venture to say that a great deal of good design work is done by small studios which would count as 'lifestyle' businesses by his description.
Is he claiming that by trying to make real but incremental improvements to relatively mundane things, these designers are wasting their lives? Should they give up their practices and instead concentrate only on the most world changing ecological projects, or trying to create the next iPod or Dyson?
If not, why does this apply only to digital goods, and not physical goods too?
Accusations of 'hoodwinking' aside, A successful lifestyle business implies that you're doing something that other people value. A failed 'shoot-for-the-moon' business does not.
I'd venture to say that a great deal of good design work is done by small studios which would count as 'lifestyle' businesses by his description.
Is he claiming that by trying to make real but incremental improvements to relatively mundane things, these designers are wasting their lives? Should they give up their practices and instead concentrate only on the most world changing ecological projects, or trying to create the next iPod or Dyson?
If not, why does this apply only to digital goods, and not physical goods too?
Accusations of 'hoodwinking' aside, A successful lifestyle business implies that you're doing something that other people value. A failed 'shoot-for-the-moon' business does not.