I find this notion that small businesses mean small impact downright bizarre in the Internet age. BCC is pretty freaking small. I have hundreds of thousands of users and thousands of customers. I wanted to go into teaching back in the day. I taught more lessons to more kids while sleeping last year than I would have been physically able to in a several lifetimes.
A time tracking app with a thousand customers improves the life of enough people to pack a stadium. Their businesses improve, their families make more money, their customers see less deadweight loss dealing with them, their communities see the benefits of economic growth, etc etc.
If I can give 1,000 people an additional 15 minutes of pleasure a day -- or 15 minutes less of stress & self-recrimination -- then that is 250 hours of additional happiness added to the world. Or 3,800 days of additional happiness per year.
A time tracking app with a thousand customers improves the life of enough people to pack a stadium. Their businesses improve, their families make more money, their customers see less deadweight loss dealing with them, their communities see the benefits of economic growth, etc etc.