On: How does the Gmail unsubscribe button work?

[Swizec]

> From the sidelines, I'd think the answer is that your email platform should have that feature

It does. But the user clicked "No I want to unsubscribe all"

[antsar → Swizec]

Can you rephrase the choices?

- Unsub from this marketing topic.

- Unsub from all marketing mails. You will continue to receive paid course content; to terminate see [account deletion request page].

On the account deletion page, make it clear that they'll lose out on further paid content, don't come back crying, blah blah.