Not long ago I was involved in a company that defended their trademark. The other group said to us 'f- you' and refused to comply. They then continued to do marketing and interviews with our brand name and an almost identical logo. It's like they were trying to dig a hole.
So that behaviour actually just created more evidence of infringement. We contacted their partners and explained the situation and they started pulling their support. They lost half their board members. So eventually their own lawyer said "Hey guys, we really should comply." and that was it.
No money exchanged hands and we only dropped 30k into a lawyer. I assume they sunk money into rebranding, lawyers, new partners, and a whole bunch of things because they were being petty.
Not long ago I was involved in a company that defended their trademark. The other group said to us 'f- you' and refused to comply. They then continued to do marketing and interviews with our brand name and an almost identical logo. It's like they were trying to dig a hole.
So that behaviour actually just created more evidence of infringement. We contacted their partners and explained the situation and they started pulling their support. They lost half their board members. So eventually their own lawyer said "Hey guys, we really should comply." and that was it.
No money exchanged hands and we only dropped 30k into a lawyer. I assume they sunk money into rebranding, lawyers, new partners, and a whole bunch of things because they were being petty.