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I like the idea of ad preferences built into the browser with an api that lets ad companies tap into what people actually want. It wouldn’t be invasive and it might actually generate better roi. The best person to market to after all is someone telling you “I want what you make”. This would also help the browser companies/organizations.

Another note, Facebook and Google are both some of the largest companies in the world because of their advertising technology. We created them with our clicks.




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