"Is your store doing well? Have you expanded to a couple of other locations successfully? Is it time for you to create a broader franchise? ... Don't worry, we've been watching, and we already made this information available to big stores in your area who were willing to pay for the privilege. That's why Big-store-chain is already negotiating a better contract with your supply chain. I hope you enjoyed it while it lasted. Thank you for your business." - American Edge. It's our edge, not yours.