>And in the metro areas there was a lot of convenience to be gained from their app and matching supply and demand side of the equation
Yes, people forget about the pre-app days when hailing a taxi involved finding a suitable street corner and sticking your hand in the air while often competing with others doing the same. And even in midtown Manhattan, perhaps the best-served area in the country, try hailing a cab during rush hour when it's raining. Taxi services have largely caught up and have apps now, but it was a nightmare for a long time.
Yes, people forget about the pre-app days when hailing a taxi involved finding a suitable street corner and sticking your hand in the air while often competing with others doing the same. And even in midtown Manhattan, perhaps the best-served area in the country, try hailing a cab during rush hour when it's raining. Taxi services have largely caught up and have apps now, but it was a nightmare for a long time.