This has always been the challenge between HBO GO and Now. There were legacy contract obligations that historically prevented these from becoming one app. It's always been such an issue that every app store listing headline just disambiguates between the related apps.
I assume this still factors in to the decision to now have four US apps: HBO Max (the new one), Max Go (Cinemax), HBO Now (pay with credit card), & HBO GO (cable subscription).
The good news is, there is no separate, lower-tier team producing content for Max vs. HBO proper. The content team just has way more money to invest (from AT&T) after the acquisition.
I assume this still factors in to the decision to now have four US apps: HBO Max (the new one), Max Go (Cinemax), HBO Now (pay with credit card), & HBO GO (cable subscription).
The good news is, there is no separate, lower-tier team producing content for Max vs. HBO proper. The content team just has way more money to invest (from AT&T) after the acquisition.