First amendment only protects from government censorship, and SCOTUS has said that if the expression of the speech causes harm then first amendment doesn't apply.
Also there are plenty of individuals and private organizations who can sue if they can prove damages.
One should question what interests we're protecting by allowing lying in various contexts vs having just a blanket "say whatever you want" default privilege.
I don’t know if anyone is consciously protecting their right to lie, but we are via inaction allowing them to construct the language of lying.
If I made a programming language that got rid a basic object maps for example, I’d eliminate the scenarios where one would use a lookup map.
These people construct their own language, and so long as we speak their language, we can’t really speak against them. The words don’t exist by design.
