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Why cigarette packs matter (badscience.net)
79 points by baha_man on March 12, 2011 | hide | past | favorite | 35 comments



The thing I find interesting is the FDA's blatant hostility towards electronic cigarettes despite their demonstrated health benefits over ordinary cigarettes (light or otherwise). [1] [2] Electronic cigarettes simply vaporize nicotine and deliver the nicotine straight to the user with at most trace amounts of tar and carcinogens. A number of studies and at least one meta-study [3] have all found that electronic cigarettes are much safer (for real humans, not smoking machines), and that smokers can quit more easily using electronic cigarettes than with nicotine patches or gum. Why this agency, which is entrusted with protecting the public health, is hell-bent on keeping smokers on regular cigarettes rather than their safer alternative is beyond me.

[1] http://articles.latimes.com/2010/sep/10/science/la-sci-e-cig...

[2] www.hsph.harvard.edu/centers-institutes/population-development/files/article.jphp.pdf

[3] http://www.biomedcentral.com/1741-7015/7/36/abstract


> The thing I find interesting is the FDA's blatant hostility towards electronic cigarettes despite their demonstrated health benefits

It is only surprising if you assume that FDA is a consumer-friendly agency, which exists to protect consumers and keep them safe. In reality I think they are heavily lobbied and influenced otherwise (via a revolving personnel door for ex.) by large drug companies, agro-businesses and big tobacco.


If you wonder whether the FDA is in bed with Big Tobacco or not look no further than the landmark, but largely ignored, FDA Tobacco Bill passed in June 2009.

This bill was reported in the media as an anti-smoking bill, but believe it or not, it is a pro-Big Tobacco bill. What this bill does is grandfather in the major cigarette manufacturers and protect them from all future lawsuits, since their cigarettes are now "approved by the FDA." Meanwhile, it puts up huge barriers to entry for any other competing companies, thereby guaranteeing government-supported oligopolistic profits for 100 years to come - the alternative of course is to not pass this bill, and instead watch the tobacco companies slowly die into oblivion, as they have been for the past twenty years. Instead, we are propping them up.

This bill is unnecessary, does not punish tobacco companies, and gives the FDA powers that it should never have. This bill has been a long time coming, though, and had a lot of support in both houses of Congress before passage.

Read this editorial, it is short and very informative if you really want to know what this bill is all about.

http://online.wsj.com/article/SB120882121714933013.html


There's definite unfounded, likely highly-funded, hostility towards them. There is a single legitimate cause for concern that I've heard them occasionally mention, however: there haven't been any / many health studies on inhaling nicotine, and what it does to your lungs. Only smoking things which contain it. It's essentially an unknown, so there's definite reason for pause before they approve it... but yes, phenomenally excessive.


There has been a lot of studies confirming the safety of snus, and they are just as hostile to it as anything. I don't think they would change their tune even if there were plenty of studies.


If they were as hostile to all tobacco/nicotine products as they deserved, then for whatever value of illegal heroin is, tobacco/nicotine should be about equally illegal.

Cigarettes, cigars and pipes got grandfathered in. Gum and patches are medical. But I suspect their reflexive "no drugs for fun" attitude is applying to anything else.


The article didn't mention either the FDA or electronic cigarettes.


It didn't have to for the parent's comment to be worthwhile.


Australia is great in regards to cigarettes. On all packets, it shows gruesome images of what happens to you if you smoke, all labels are black with a standardised white text, so no brand recognition. They're all behind a blacked out cabinet too.

See: http://www.google.com.au/images?q=australian+cigarette+packa...


On all packets, it shows gruesome images of what happens to you if you smoke

Which I believe does more harm than good. I know plenty of smokers who get through a pack a day; do you think this is more likely to inform smokers about health risks that they're not already aware of, or is it more likely to desensitise them to these risks?

I'm also curious to know who behind this plan doesn't remember being a 10-year-old and being fascinated by everything disgusting.


The entry point for new smokers is a little older than 10. I think it's more like the early teen years. At that point, I think the "gruesome is cool" phase has abated a bit. Besides, the attraction towards gruesome has to war with young people's preference for sweet tastes. There is nothing sweet about the smell of cigarette smoke. It's incredibly bitter and acrid smelling. The smell was one major reason I never tried tobacco despite both my parents being smokers.

To catch young people in their market, I think tobacco companies focus more on teens' need for social belonging and defining their identity.


As someone who used to smoke "Black Death" cigarettes, I'm inclined to disagree. Perhaps they should put Goatse on each pack, and then people wouldn't be inclined to carry the packs around.


I'm curious. Did the imagery influence your decision to start or your decision on which brand or both?


Man, you would think that almost ghoulish imagery in the URL you posted would keep people from buying cigarettes, but I imagine people still buy them in droves nonetheless. I like that at least the Australian government doesn't cave to the Tobacco companies.


Addiction’s a bitch. I don’t smoke but I tend to eat too much with predictable consequences I know full well about. It is possible for me to keep my eating in control (I have for nearly six months now and am very proud of that) but that demands tons of strong, strong, strong willpower. It’s exhausting and I will have to keep that will strong for the rest of my life.


A bit offtopic but overeating depends a lot on types of food you consume. Removing hunger inflicting components from your diet may make not overeating a matter of habit rather than of willpower.

May have a look here: http://www.paleonu.com/get-started/

Has been helpful for me.


Changing my diet helps a bit. (It keeps my weight more or less constant if I’m really strict about it. At the moment I still want to lose weight, though.) But since I do actually love eating pasta changing my diet in such a way also requires a lot of constant willpower. I don’t see a lot of difference to plain old calorie counting. I try to do both, though – eat healthier and different things (with the occasional pasta day to keep me happy) and count calories.

Counting calories and constant monitoring (for rewards) are the two cornerstones of my current weight loss (and it works) but I very much try to sneak a better diet in and I also really should start doing more sports.


I don't smoke, but I don't think that imagery would stop me buying cigarettes if I did. I know how horrific the potential consequences of riding a motorcycle or driving a car look, but I still do that. The insides of even a relatively healthy old person won't look particularly pleasant either.

The fact is, people will be aware that not everyone who smokes ends up looking like those images, which will help them ignore them; "It'll never happen to me", regardless of how likely it actually is.


I smoke and know a lot of people who does as well, and I can confirm that these imagery has little to no impact on smokers. I believe it might affect young people who are about to become smokers, but I seriously doubt it.

It's an addiction after all, and I doubt if you wrapped any other drug (cocaine, meth, etc.) in a bag with these images drug-addicts would stop buying. Most likely, the anxiety of seeing something so horrific would make a drug-addict use more substance to escape from yet another worry.

I'm not into conspiracy theories, but in this case, I believe governments make too much money through cigarettes to really want to help people quit. These measures are just to make them look morally correct.


Young people about to become smokers are not likely to wake up one morning and say, "hey, I'm going to start smoking today. That display is nice, I'll get that kind." The ghoulish advertisement probably makes them think twice about starting, but that action happens far away from where the advertisement actually is.

I'm convinced it's much more complicated than simple advertising. There's "peer pressure" effects, to be certain. Not the kind of peer pressure that D.A.R.E. warns you about ("hey, smoke this, everybody's doing it. you want to be cool, right?").

If you're a teenager (or college student - I started in college), it's probably more of a network effect. Hang out with people who smoke, and you're more likely to smoke yourself. After a few beers (or other inebriant of their choice), maybe it won't be so bad. Have a cigarette. Huh, nice buzz. Don't worry, I'll only smoke when I'm drinking. Before you know it (I know this isn't everyone - some people can stay social smokers just fine), you're buying a pack in anticipation of a night out. School starts stressing you out, maybe cigarettes will help. And they do, for a short period of time: a few minutes outside clearing your head with a pleasant buzz.

Of course, eventually you don't get that buzz except for the first one of the day. And for heavy smokers, they don't even get that. But it's hell if you try to quit, even with patches, gum, chantix, whatever.

I've only smoked for five years, but I've tried to quit eight times. If people ask me for cigarettes, I don't give them out - I don't know if they're in the starting stages of the addiction or not. And I'm not about to help someone else get addicted to these damn things.


That's been my experience as well. I started because people around me started. I knew full well the potential health risks, the cost, etc., but figured I could stay a social smoker. I couldn't, and I smoked a pack a day for over three years now.

I haven't bought a pack in two weeks now, mainly due to switching to e-cigarettes. If you're interested in quitting, the e-cigarettes worked better for me than the gum and patch. Don't know how long this will last (hopefully won't buy another pack ever again), but it's not been nearly as excruciating as quitting any other way.


Somehow I doubt that the packaging really influences what someone smokes and how much they smoke of it. People make decisions based on taste, strength and habit more than they do on marketing and especially pack design.

If someone's smoking, they've already made the decision to do it, health consequences be damned. I doubt that warning labels, gross pictures or any other kind of package manipulation has a significant effect.


Yes, smokers smoke despite knowing full well how bad it is for them, more or less. Gross pictures won't make them stop for the most part. It might make a kid think twice - IIRC it mostly made poeple want to collect them all. Plenty of people bought certain brands just because of how the pack looks - it's branding and packaging like anything else.

The primary goal in anti-smoking campaigns is to stop young people from starting in the first place - over time that's the best money spent.

Take a look at the British Columbia anti-smoking campaigns - lowest rate of new smokers in north america (IIRC).

Tobacco can't sponsor events. No more Benson & Hedges symphony of fire fireworks competition in Vancouver - now it's sponsored by a bank or something.

Stores that sell cigarettes (grocery stores, corner stores, 7-11, etc) can't have them visible to the customers in any way, and can't advertise the fact that they sell them. Basically their marketing was nipped in the bud. They can sell them, but no advertising of any kind)

And you know what? it works.

Then you reach a critical mass where there are enough people NOT smoking that it's just not cool to smoke....

that was after no smoking in bars, restaurants, any indoor public places, within X feet of the door of any store, etc......


"Stores that sell cigarettes (grocery stores, corner stores, 7-11, etc) can't have them visible to the customers in any way, and can't advertise the fact that they sell them."

I was curious about this, because I live in BC and realized that I hadn't seen cigarettes in a store for a long time. I'm a non-smoker, but growing up gas stations and pharmacies always had the big glass case behind the counter full of cigarettes, and it recently its seemed odd that they weren't there anymore. So I looked it up, and they're only allowed a small, plain sign with no brands or graphics, just kinds of tobacco and prices. In hindsight, I remember seeing those in one or two places, but I'd assumed it was just store policy.

It does seem to work. I think I've run across a handful of smokers at my university in three years, and many of them I only knew were smokers because they stank so much. Definitely not cool to smoke around these parts. Right now the university has just restricted the allowed smoking areas even further, and unlike when the government smoking restrictions came in, nobody really cares. This is a student body that half consists of people who hold protests over every political concern, and half 'apolitical' people who complain at length about every new fee or university restriction, so when nobody cares about a change that really says something.


Yeah - I dont' live there anymore but on one trip back I noticed (I don't smoke either) that every place that had over-counter cigarettes now had it covered over.

It's been a wildly successful effort with long term benefits for the province.


That's probably true in developed countries where everyone knows the dangers of smoking. However, people in a lot of undeveloped countries are actually still unaware of how dangerous it is to smoke.

On a related note, I found this black cigarette package, Death ™, quite cool. They're honest at least: http://www.sadanduseless.com/2009/08/black-death-cigarettes/

"DEATH™ is a responsible way to market a legally available consumer product which kills people when used exactly as intended"


It probably has more of an effect on starting and quitting than brand selection by current smokers.


Nice to see ben goldacre's writings up on here. He is a clinical epistemologist by training but he has rapidly moved into the world of science journalism (or perhaps meta-journalism) due to his popularity as a writer and speaker.


He also has a secondary blog where he posts "things that are too long to post on twitter and not clever enough to post on his main blog": http://bengoldacre.posterous.com/


Yeah, Ben Goldacre is a great read. If you are interested in bad science from a medical angle (as opposed to 'creationists are being silly' kind), then check out his book Bad Science or the rest of his website


A clinical epistemologist?

(He's a psychiatrist.)


I propose: that by law every one in a thousand cigarettes sold should have something that tastes and smells really spit-and-gag foul (but isn't poisonous) inserted at a random point (not just at the tip, or the end, but unpredictably). Light, mild, silver, one brand or another - there is no difference. You have a chance of running into the disincentive whichever you choose.


So use of lighter colours and white packaging a la Marlboro 'Lights', as they were known here until recently, is taken objectively to be a Bad Thing.

Why isn't anybody asking, then, on what grounds we think that replacing all cigarette packaging with plain white boxes wouldn't make things worse ?


Oh come on.

You can't translate these studies into real world results at all. If you hand people two cigarette packs and say "which one looks healthier," sure, they're going to pick one. They might even pick one over the other pretty consistently.

This does not necessarily translate into real world consequences at all. You have to prove that.


I assume the same thing is going to happen to the other social drug of choice?

All those enticing pictures of Chateaus are going to be replaced by a plain white bottle and a picture of a car crash caused by drunk driver?




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