Linda Evangelista is a brand unto herself. That's why she's worth the big bucks, not because she's a good looking girl (I know prettier ones!) and not because she's that great to work with. It's simply because she moves product. Most of us provide a service, we are not 'brands'.
I actually see no difference. If I'm offering a service, then I need to brand myself. This is no different than products we sell, or buy. The Author, jacquesmattheij, himself has a brand. He should be popular in his field, so that he can touch 2K euro / day.
He has got skills in IT. Linda has got skills in promoting products. It's not her beauty what makes a difference. He actually mentioned that, though. So, she's not 'that girl'. She's someone that made it and become able to sell products. She has got her own marketing strategies and that works.
She has got skills, same for the Author. They are just approaching different fields.
I actually see no difference. If I'm offering a service, then I need to brand myself. This is no different than products we sell, or buy. The Author, jacquesmattheij, himself has a brand. He should be popular in his field, so that he can touch 2K euro / day.
He has got skills in IT. Linda has got skills in promoting products. It's not her beauty what makes a difference. He actually mentioned that, though. So, she's not 'that girl'. She's someone that made it and become able to sell products. She has got her own marketing strategies and that works.
She has got skills, same for the Author. They are just approaching different fields.