Actually, he's not advocating bargaining of any firmness. He's saying that one's personal brand (or dignity, or whatever) should have a minimum price that is not necessarily $0.01. In his case, he's decided that the amount he'd earn with advertising isn't worth the cheapening of his brand it would entail.
It's shocking to me how many people commenting here (plus Jacques) totally misunderstood Sebastian's post.
It's shocking to me how many people commenting here (plus Jacques) totally misunderstood Sebastian's post.