Saying there's "no business value" in tools coming out of this space/building on IPFS is nonsense. Sure, the vast majority of people won't care about using a tool because it's decentralized in and of itself, but they _will_ choose tools that give them features they care about - like working better offline, having faster downloads/uploads, being more reliable and trustworthy, preserving their agency and control, etc. These implications from building a distributed system (ex able to collaborate when disconnected from central servers) are strong business reasons for folks to use one service over another, but that isn't clear from saying "it's decentralized". Look at Netflix using IPFS for faster container image distribution (business value: more productive developers - https://blog.ipfs.io/2020-02-14-improved-bitswap-for-contain...), Audius & Matters.news using IPFS to give content creators more ownership over their own data, Berty & OpenBazaar using IPFS for private messaging/marketplaces -- clearly there is business value in removing middle-men/central points of failure & control in these applications.
You absolutely can incentivize others to pin content. Check out Infura (infura.io), Pinata (pinata.cloud), Temporal (temporal.cloud), and Eternum (eternum.io) - these are all services you can pay to host your IPFS data with reasonable uptime. They have an incentive to keep your content around because you pay them to. Filecoin is a distributed solution to that (and making active progress - they have a testnet out with over 5PB of proven storage: https://filecoin.io/blog/roadmap-update-april-2020/), but you don't have to wait for that to land.
You absolutely can incentivize others to pin content. Check out Infura (infura.io), Pinata (pinata.cloud), Temporal (temporal.cloud), and Eternum (eternum.io) - these are all services you can pay to host your IPFS data with reasonable uptime. They have an incentive to keep your content around because you pay them to. Filecoin is a distributed solution to that (and making active progress - they have a testnet out with over 5PB of proven storage: https://filecoin.io/blog/roadmap-update-april-2020/), but you don't have to wait for that to land.