On: I Spent $6M on Google Ads Last Year

[beefield]

I know people who click on the first "result" of google search most of the time just because it is convenient. The psychological profile would be something like "Not interested in boring details like is something a paid ad or an actual search result. Just want to get to the site they want as easy as possible."

[jlbnjmn → beefield]

This is consistent with user-tests I've done recently.