On: I Spent $6M on Google Ads Last Year

[butler14]

lol at all the devs bashing on 70 year old advertising terminology

to give you one back, my cringe dev jargon of the moment is PERFORMANT

[jiofih → butler14]

what’s up with performant? It’s an adjective.

I used to be in advertising and “creative” referred to the role of creative direction. “The creative” would be a person. Had never seen it used as a synonym for content.

[tfe → jiofih]

Have you tried looking "performant" up in a dictionary?

[jiofih → tfe]

As in something like the Oxford? https://www.lexico.com/en/definition/performant