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More margins make for more profit. It's always good to reduce costs regardless of how much you charge.



There's some other factor surely. We're talking pennies on a BoM, and I'm certain some high end keyboard manufacturer would love to tout a better usb controller, etc.


Consider the support costs involved in dealing with things like broken BIOSes that don't send "switch to boot protocol" command and similar.

Cost of electronics is not everything.




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