But I wouldn't say that this leading to amorphous organizations means it's a failure.
It's giving clear ability to connect content you see with well established government legal frameworks. This can help internet ads follow similar level of scrutiny as traditional ads. Is that framework perfect? Of course not. But it's unified framework, with strong ownership (government), enforcement of best practices (judges), etc.
There's only as much as companies can do. Only small part of those problems is technical. Majority of the issues is much broader legal/free-speech issues, that I personally don't want any private, for profit company, to control. It doesn't mean that I'm excited and confident that governments will do it correctly (for sure they won't), but it's right framework to solve those problems.
But I wouldn't say that this leading to amorphous organizations means it's a failure.
It's giving clear ability to connect content you see with well established government legal frameworks. This can help internet ads follow similar level of scrutiny as traditional ads. Is that framework perfect? Of course not. But it's unified framework, with strong ownership (government), enforcement of best practices (judges), etc.
There's only as much as companies can do. Only small part of those problems is technical. Majority of the issues is much broader legal/free-speech issues, that I personally don't want any private, for profit company, to control. It doesn't mean that I'm excited and confident that governments will do it correctly (for sure they won't), but it's right framework to solve those problems.