This is the plan. Once google have verified the advertisers, they can ‘help user...

ignoramous · on April 23, 2020

> ...with the advertisers’ favicon, to increase transparency.

My mom thinks any URL with a padlock next to it is über secure [0][1] and that she can give her bank details without worry.

[0] https://zeltser.com/padlock-and-favicon-confusion-in-browser...

[1] https://support.cloudflare.com/hc/en-us/articles/200170416-W...

shawnz · on April 23, 2020

This is why Chrome and Firefox changed it to a grey padlock instead of a green one

https://blog.chromium.org/2018/05/evolving-chromes-security-...

Viliam1234 · on April 23, 2020

Increased transparency would be having "Advertisement" (no abbreviation) and the advertiser's icon.

Replacing "Ad" with advertiser's icon is simply a method how not to display "Ad". I expect that many icons will not be company logos, but rather something that seems like it would normally appear in a web page: a small arrow, a tiny dot, a thumb-up, etc.

Then the Google will have credible deniability: hey, we didn't make the icon, the advertiser did, blame him. But of course they are the ones who refuses to display "Advertising" clearly.