Github is the perfect example of this strategy working today. It's a bit different than examples of yore, but certainly still quite lucrative.
I wrote a post about this sometime ago: http://marcgayle.com/githubs-brilliant-organic-traffic-acqui...
I can bet that if Github released their traffic data like Stack Overflow did, a large portion of their traffic would show that it comes from the long tail of many keywords associated with open-source repos from Google.
Github is the perfect example of this strategy working today. It's a bit different than examples of yore, but certainly still quite lucrative.
I wrote a post about this sometime ago: http://marcgayle.com/githubs-brilliant-organic-traffic-acqui...
I can bet that if Github released their traffic data like Stack Overflow did, a large portion of their traffic would show that it comes from the long tail of many keywords associated with open-source repos from Google.