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What happens if you make cost an inverse ranking factor?

Structure your ranking algorithm to allocate a proportionate share of traffic to french news sites, given relevancy to a query topic, and rank order publishers by negotiated cost?

Given there is SUBSTANTIAL value in a news publisher being sent traffic, in terms of advertising and circulation, the power law in search engine clicks should keep cost paid to a bare minimum.

Unless the French are going full dystopia and picking the winners within their own markets?




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