Custora (YC W11) Helps Businesses Battle Churn

[pospischil]

http://www.readwriteweb.com/biz/2011/03/yc-startup-custora-helps-busin.php

[anmol]

interesting idea, definitely a lot of value. I've seen many of the big telcos and large companies spend a lot of resources and $$ on this problem.

[cpierson → anmol]

Thanks! We're working hard to build the product based on the latest research in the field.

[anmol → cpierson]

got links to what models you're using? I used to analyze such data.

[jeremydavid]

I’ve taken the tour, but I still don’t understand what you do. Can you explain how it works?

[richcollins]

in order to better offer better targeting and messaging

How about "making something people want" as a strategy for retaining customers?

[nedwin → richcollins]

How do you work out what people want?

Then how to you change to make sure that your product is targeting the wants of the largest addressable market?

[Groxx → nedwin]

To add to that: how do you get what people want to the people who want it? Without hunting them down, they're unlikely to know you've solved their problem(s).