I struggle to think of any artificial "fragrance" that's anything other than an annoyance to me. I include perfumes, colognes, and various kinds of masking scents that are supposed to make other products smell better.
If this "industry" is "disrupted," I doubt that I would know or care. (Words in quote marks indicate cynical bemusement and a lack of time to expound on them.)
A properly worn fragrance doesn't "mask" your scent, any more than jewellery doesn't mask your appearance.
Fragrances shouldn't be so strong as to be particularly noticeable or overpowering, it's supposed to be subtle. In the same way as jewellery, it should complement your appearance.
You wouldn't really particularly notice if someone wasn't wearing jewellery or cologne, and you definitely notice when it's garish and overpowering or tacky, but properly applied it's stunning (both jewellery and fragrance).
