You would be surprised how much you of what you see around you, you internalize.
The message sticks with you. Look at me. It has been years now and I just remember the message despite not remembering the exact words.
Just for that reason alone I was surprised/grateful, I did not see that great a push from ad industry to use memes yet. There are clearly some thinly disguised ads, but the various communities tends to weed them out fast.
Wait, are you saying this meme that you posted comes from the banks during the height of the Occupy movement? Or if not, how did their talking points / PR reach the undiscriminating masses and become this? I remember this meme, but always assumed it came from Apple-haters or unsophisticated Fox News types.
I am not saying that I know for a fact that this particular meme was concocted by a PR firm, blessed by an internal department and rolled out on imgur, 9gag, 4chan and anywhere else it could find fertile ground. I do not have access to that kind of records. That said, by now it is publicly available knowledge that lobbying firms were proposing ways to handle OWS(1).
I do remember it popping up in a lot of places with anti-OWS message and I just found it interesting in terms of timing and how the subject was basically designed to be hated at the time. Like I said, it is this meme template. I can't find the one with exact wording, which is why it got my attention back then. It does not help that I don't remember the exact phrase.
I will add as a general note that memes are ridiculously easy to create and disseminate en masse. You can obviously create metric ton of variants and see what sticks best. To your point, they can be done Fox News types, Apple-haters, dog-lovers, apple pickers, you name it and tracking its origin can be genuinely hard.
