I wonder what would happen if I were to issue them a $5000/mo/piece retroactive license invoice for any/all use of my name/likeness/etc for their profit.
A class-action suit that would probably last for a couple years and end in a settlement where the claimants - assuming they fill(ed) in forms x, y and z, would be entitled to at best a few hundred dollars.
See also the Equifax settlement. I'd say Equifax is the best / most recent example about something like this.
CFAA enforcement is only for large corporations. Try to get an AUSA to enforce CFAA violations against a big company as an individual person with a website and they will probably laugh in your face.
Remember: there are two sets of laws in the US: ones that apply to you, and another set for large corporations that cooperate with the police and military.
I wonder what would happen if everyone did.