The first thing you learn when studying marketing is the "four P's" of the marketing mix: product, price, place, promotion. Advertising is a subset of promotion. How applicable advertising is to your company's marketing strategy depends on your company.
I don't see much value in any broad-stroke commentary, but it's at least good to understand what marketing is and what it's composed of. Creating a product is as much about marketing as buying an ad.
I really can't understand how the people that are participating in this discussion (on AVC and elsewhere) are failing to see this - especially given some of their CV's...
Fred has made three posts about marketing this week, and has missed the point on all three, despite being corrected by Seth Godin on the first day.
The first thing you learn when studying marketing is the "four P's" of the marketing mix: product, price, place, promotion. Advertising is a subset of promotion. How applicable advertising is to your company's marketing strategy depends on your company.
I don't see much value in any broad-stroke commentary, but it's at least good to understand what marketing is and what it's composed of. Creating a product is as much about marketing as buying an ad.