On: I Disagree with Fred; Marketing is for Companies t...

[rahoulb]

marketing is understanding and communicating with your market - customers and potential customers.

advertising is one method of communication used in marketing. there are many others.

well that's what I have been told by my friends who work as marketers.

[jmarbach → rahoulb]

Right, marketing is doing research to understand the needs and wants of consumers. Marketers then deploy advertising channels to supply the demands of the consumers.

[gcb → jmarbach]

my point is what people not trained in market takes the term for.

They will not read your article or those comments, otherwise they cease to exist :)