A modern perspective is that marketing should be "baked in" when a product is being created. Marketing is not "advertising" or "public relations" or "sales", but it's the management of the relationship with the consumer.
Look at Apple. Jobs gives great talks, Apple runs great ads, and Apple runs great stores. However, every product Apple is made is built to sell itself. Put that together with good advertising and sales and you kick butt.
Look at Apple. Jobs gives great talks, Apple runs great ads, and Apple runs great stores. However, every product Apple is made is built to sell itself. Put that together with good advertising and sales and you kick butt.