Don't bother, the people who you are going to sell this product to have never heard of the GNU utility and they do not care the least about it. You'll be just fine.
One thing I hated with GNU screen was how hard it was to google. I knew there was a certain fix for a special edge-case but the generic name made it hard to search for.
This project don't even have the GNU keyword to help.
I guess this is an aspect where search engines are much better today, to get the context. But still, the issue remains.
You are right, it is odd (at least I think of it is), people don't really care about the name, though to be fair some people really think it is important, .com is so important, ok it is true for you, but reality is nobody cares, just focus on the product capabilties.
