I'm going to get downvoted for this but the corporate folks that will eventually pull out their credit cards and pay you for this service have never heard of the screen command much less used a command line interface. I think you should stick with the name.
Speaking from my own experience as a founder, it's hard to change your name once you have an ounce of traction. If you're just launching and anticipate a problem I would recommend considering taking advantage of the opportunity now.
It will also be very hard for you to trademark your name.
IANAL, but in most legislations you do not have to register a trademark for it to be valid. It is important that you defend you trademark, and you will lose your right to a trademark if you fail to do so.
I do agree with those saying that in the wider audience, GNU screen does not mean anything, including (probably) the large armies of Windows developers. Besides that you should use tmux anyway ;).
the issue is that you can't easily trademark a common word. It's possible (e.g. Apple for computers) but you run into problems. Apple ran into some notorious trademark problems.
Trademarks don't need to be officially filed to be real in common law -- you just have to use a distinguishing mark for a certain period of time. so the GNU/FSF screen would have rights to Screen in the computer program industry even if they haven't officially filed. Filing just helps you defend a trademark, it's not strictly necessary.
The HN crowd is not a representative sample of the market. People here on HN will hate for a day or two, then they will turn their anger and cynicism to another cause, therefore that name will stop being a source of confusion :) Seriously, a few days from now noone will complain anymore.
The HN crowd is a fairly representative sample of a significant portion of the product's potential users. Otherwise, this would not have been a Show HN.
No it's not.. I am a developer but my god it seems that 90% of the people here are of the extreme privacy + low level programmers who think that any programmer outside of a phd in computer science isn't doing it right because they doing dissertation type work everytime they code.
This is basically slashdot with a different color scheme..
