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App developers care about the barrier to getting users to use their app. The barrier to getting a user to click on a weblink is much, much lower than the barrier to getting them to install an app.



This is one of the largest failings of the App Store providers. They should recognize this installation barrier and work towards fast and ephemeral app installs.


I think it's great that they don't do a good job there, because it gives a big advantage to a cross-platform open-source open-standards alternative.

Though Android does try to address this with Google Play Instant (https://developer.android.com/topic/google-play-instant). I've never encountered it in the wild though.


The two main App Store providers already have products that provide fast, ephemeral app installs: Safari and Chrome.




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