1. user privacy – the data for ads is processed in your browser and then only meta is sent to the ad network. Rather than the current system, where Google's/Facebook's ad network fingerprints your browser and then tries to track everything you do on the web.
2. convenience – you can have the browser automatically donate money to the people/websites you visit most without any payment processor middleman.
1) being open source doesn’t mean much in this context.
2) Mozilla’s stated goal and track record is user privacy. Brave’s is a Trojan horse for an alternative ad network.
3) we know who Eich is. Having co-founded Mozilla doesn’t make him a saint. The fact that his world view (expressed through real substantial action that has impact on people’s lives and happiness) is not compatible with what Mozilla stands for, is the reason why he’s not there anymore.
Ignoring Onyva's misstatements, please note that Mozilla does depend for most of its revenue on Google's ad system (people don't use "ad networks" much any longer, but as a loose term for a platform such as Google's Authorized Buyers and AdSense programs, it'll do).
Brave does not have such a data-breaching ad "network" or "real-time bid" platform. Instead the Brave browser downloads a fixed-per-day-for-large-N-population ads/offers catalog of URLs with metadata for each URL, including the first level text-y search-like ad call to action, only if that browser's user opts in. This catalog compresses well and delta-updates, similar in scale to anti-malware/anti-phishing lists. For ad confirmations we use a blind signature protocol (Privacy Pass variant).
Mozilla doesn’t embed an ad network in your browser!?!? Why would anybody want a browser that does this?
You can do whatever you want to do with Firefox. Enjoy the free blocking mechanisms, including fingerprinting, and install whichever 3rd party ad blocker.
Users understand the relationship there, so please don’t try to spin it. It’s not about user’s data.
You’re embedding an ad client into the browser. You want to sell ads yourself. Selling ads and controlling the browser is Google. That’s a conflict of interests.
Brave doesn’t “embed an ad network in your browser” either. If we should bother taking more, let’s agree on common definitions first.
We give no browsing data out to any server including ours, and we pay users 70% of the gross. This user-first design flips the Google model that Mozilla facilitates by default for its ad revenue share. If our users don’t like it, we go out of business. If Firefox users remain unaware of their uncompensated value to Google, Mozilla thrives. Got it?
I really don’t think that that’s a selling point. I really think most would think this is not a browser’s job.
Also, not our job to help Eich displace Google. As users, this is not our concern at all.