Actually, bayonetz's posting is the only useful one in the comments for this article. Most of us are here for information from actual industry insiders, and this qualifies.
Here's some more inside info ...
If your "financial app" provider doesn't have a banking charter, run. None of the recent trendy fintech companies have a charter, and are thus clown cars.
Fidelity offers banking services and doesn't have a banking charter but they aren't a "clown car," they are one of the largest financial institutions in the world.