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Current trends are supposedly looking better. I saw an article last year that claimed 1 million sold before Christmas and continuing to trend upward:

He is also forecasting that 2.4 million Nooks will be sold this year, and more than 3 million in 2012.

http://www.crainsnewyork.com/article/20110215/FREE/110219913...

I think the key difference between B&N and Borders is that BN actually had a digital strategy long before Borders ever did. According to this article they were already dabbling with ebook delivery in 2001:

http://pocketnow.com/software-1/the-bn-ereader-remembers-my-...

Right now though, I think one of the best things is they have the cheapest Honeycomb capable tablet in the Nook Color (with some hacking). The screen is IPS and the processor is a 800Mhz A8 ARM, capable of overclocking to 1100Mhz. It's effectively a scaled down IPad in terms of processing/screen. From a hacking perspective it's more interesting than anything Amazon has shown.

http://www.engadget.com/2010/10/28/nook-color-processor-reve...

I think the real problem is that Borders is trying to pivot on a dime. They saw the .com implosion and assumed the digital revolution was hot air leaving their position unassailable.




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