Starbucks is not the only coffee chain on the planet. Are people really that addicted to Starbucks coffee specifically?
Here in Germany a big chain, Hugendubel, partners with "World Coffee" (I think), and imo they are actually better than Starbucks. In any case they are sufficient to provide a cosy atmosphere for checking out some books.
Also, how difficult is it to get a Starbucks, don't they jump any opportunity for opening another Starbucks, even if there already is one across the street?
What people are addicted to, is a menu they know at a familiar place. Starbucks wins because it's familiar, not because it's any better; it's the brand, not the coffee.
Also, coffee and tea are drinks that people will accept even if they aren't exactly a person's preferred style/flavor.
People will order and drink coffee at any restaurant when the choice is generic coffee vs. decaf. Brand certainly helps but many people, even picky, will drink a brown liquid called coffee anywhere, if the primary objective is conversation, reading, etc.
Here in Germany a big chain, Hugendubel, partners with "World Coffee" (I think), and imo they are actually better than Starbucks. In any case they are sufficient to provide a cosy atmosphere for checking out some books.
Also, how difficult is it to get a Starbucks, don't they jump any opportunity for opening another Starbucks, even if there already is one across the street?