Poor real estate location. This killed them in my area. They built two Borders near me, each so close to an existing Barnes and Noble that I swear you could stand at a spot across the street and see both competing stores. Meanwhile, new malls and complexes of big box stores were built with no booksellers in the area at all.
The broader selection than Barnes and Noble was one of the things I loved about Borders - in 1995.
But the K-Mart acquisition and subsequent management team deserves a lot of the credit for this disaster.
The broader selection than Barnes and Noble was one of the things I loved about Borders - in 1995.
But the K-Mart acquisition and subsequent management team deserves a lot of the credit for this disaster.