I wish they pivoted into being a small purveyor of eclectic, non-bestseller books, almost like a Trader Joe's of bookstores. But no one seeks little-known books like they do with music or even food.
That's not the problem. The problem is that there's no way they can compete with Amazon in the eclectic book market.
As I see it, Borders lost its volume business to Barnes and Noble, and then lost its eclectic book business to Amazon. Between those two companies, there just wasn't a niche for a semi-specialty bookstore.
