On: Why did Borders Tank and B&N not?

[Vivtek]

Fumbled early Internet strategy. Amazon and B&N both had affiliate programs - Borders wanted to keep control.

[sigstoat → Vivtek]

i think rather more fundamental was the years they spent with borders.com basically pointing to amazon.com.

[Vivtek → sigstoat]

Probably - but I think that was itself symptomatic of the fact that they Didn't Get the Internet.

I wanted to affiliate with them, back when - I always preferred them to B&N and Amazon was still nearly unknown - but couldn't. I didn't expect it to bring down their bricks and mortar stores, but I'm not surprised.