That's the point Peter Thiel made to Eric Schmidt's face before Alphabet even existed.
Google doesn't want people/regulators to think they're a monopolistic search engine, so they build that phony shell company to host a bunch of nonsense sideshows to divert attention.
Google doesn't want people/regulators to think they're a monopolistic search engine, so they build that phony shell company to host a bunch of nonsense sideshows to divert attention.