Is the speed it's taking to building the static site usually a problem? I don't recall ever waiting for it to be done. Maybe my site is too minimal to see a difference (https://annoying.technology).
No, circle goes from clean state to npm install, scss compile, drags content from contentful and then runs the Hugo build and upload to S3 in under 30 seconds for our site. Most of the time is npm flaffing about.
https://sanderknape.com
FYI starting with 0.63.0 the speed has about doubled:
https://github.com/gohugoio/hugo/releases/tag/v0.63.0