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> I appreciate that Google tries new things, but I don't get why their success rate seems to fall far short of Amazon.

From the ground up, Amazon is focused on customers. Its mission statement is literally "to be Earth's most customer-centric company."

Compare with Google: “to organize the world’s information and make it universally accessible and useful."

Google just isn't a customer-focused company. It seems many people who've tried to deal with their front-facing staff directly (AdWords, Pixel, Cloud, etc) have experienced this.

They don't need to be, because search/ads are a licence to print money.




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