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> parasitic on top of well established legacy businesses

That’s how business works. You aren’t entitled to your customers. Either they come to you, or they go to someone else. Ultimately, it’s their choice.

You say it’s parasitic, but really all it is is customers making a different choice. The whole concept of the status quo is an abstraction. A customer that bought from you yesterday is not “your customer”. She may make a different choice tomorrow.

> As the bread startup grows it does so on the backs of the local bakers who lose direct business because the start up is more convenient.

If you aren’t constantly working to make life easier for your customers and deliver more value, someone else is going to. You can’t just wake up and bake bread the same way for 30 years and expect it to yield you the same amount of revenue it did years earlier. The world is changing and people participating in it need to adapt and grow, or get left behind.

Everyone in a market needs to actively level up or get out of the way of those who are. It’s always day one.




That is going to be a hard business strategy for the people doing business in the real physical world




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