We added OKR junk at an agency I worked at. For developers our options were:
1) use silly, useless metrics that are of a sort management will accept anyway,
2) uselessly tag along with initiatives in areas that are easier to measure (sales, marketing kind of though their metrics are still usually bad, just no-one cares),
3) start a year ago gathering data for a baseline for bad development metrics,
4) start 2-3 years ago gathering data for good development metrics, though they’ll probably still be pretty limited and narrow.
We picked 1 and 2 of course. What a waste of time. I wish anyone who wanted to be more than a line worker anywhere had to answer some basic questions about games and measuring things. Not just in development, managers and directors everywhere are, on average, terrible at it as far as I can tell.
1) use silly, useless metrics that are of a sort management will accept anyway,
2) uselessly tag along with initiatives in areas that are easier to measure (sales, marketing kind of though their metrics are still usually bad, just no-one cares),
3) start a year ago gathering data for a baseline for bad development metrics,
4) start 2-3 years ago gathering data for good development metrics, though they’ll probably still be pretty limited and narrow.
We picked 1 and 2 of course. What a waste of time. I wish anyone who wanted to be more than a line worker anywhere had to answer some basic questions about games and measuring things. Not just in development, managers and directors everywhere are, on average, terrible at it as far as I can tell.