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Ferriss also frequently gives instructions on how to send cold emails or make cold calls to influential people for personal advantage. He’s strongly selecting for and maybe even actively creating the kind of person who will be predisposed to harass him.



I remember that chapter of Four Hour Work Week. I just found it again:

"Find Yoda: Call at least one potential superstar mentor per day for three days. E-mail only after attempting a phone call. I recommend calling before 8:30am or after 6pm to reduce run-ins with secretaries and other gatekeepers. Shoot for A players - CEOs, ultrasuccessful entrepreneurs, famous authors etc. Don't aim low to make it less frightening. Use [specific website for finding contact details of celebrities omitted here] if need be. Base your script on the following..."

The thing is, as annoying as that sounds, that chapter was actually really useful to me as an extremely shy guy who was too intimidated to even contact the 'CEO' of a shareware company. I never phoned & only emailed once, but having a template script for how to succinctly ask a question of a busy person I felt intimidated by was very helpful to me then.




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